**Wolverine Assembles Team of Trades Workers and Athletes to Form the "Blue-Collar Crew"**
Building a Workforce for the Future
Wolverine, a leading footwear and apparel company, has taken a bold step towards addressing the skilled labor shortage by launching the "Blue-Collar Crew." This innovative initiative brings together trades workers and athletes to create a dynamic workforce that will support the company's growth and inspire future generations.
Empowering Trades Workers
The Blue-Collar Crew recognizes the critical role that skilled trades workers play in building and maintaining infrastructure, manufacturing products, and providing essential services. By partnering with vocational schools and community colleges, Wolverine is providing these workers with training, mentorship, and job opportunities.
Inspiring Future Trades Workers
The Blue-Collar Crew also serves as a powerful role model for young people considering a career in the trades. By showcasing the athleticism, teamwork, and problem-solving skills required in these professions, Wolverine hopes to dispel stereotypes and attract more students to vocational education programs.
Building a Legacy of Craftsmanship
Wolverine has a long history of supporting the skilled trades. The company's iconic 1000 Mile Boot, introduced in 1914, was originally designed for loggers and linemen. By creating the Blue-Collar Crew, Wolverine is honoring this legacy and ensuring that the next generation of trades workers will have the skills and knowledge to carry on the tradition.
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